April 02, 2014

WE'RE ALL IN THE CUSTOMER RELATIONS BUSINESS


"Absence blots people out. We really have no absent friends."

Elizabeth Bowen
20th century Anglo-Irish novelist/short story writer

Whether or not we have absent friends depends upon the definition of "absence", and now that I think of it, as well the definition of "friends".

However, when it comes to business there is no doubt.

If you are "absent" from your customers you are not their "friend".

And by "friend" I don't mean in the "Let's go have a beer together" sense.

Absence may make the heart grow fonder but it won't keep your customers.

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